About

A dock on an East Tennessee lake at first light

Designed in East Tennessee. Made for weekends out here.

The Highland Line is a new apparel line from Highland Proper, the residential building company we've run here in East Tennessee since 2021. We spend our weeks building homes in these hills and our weekends out in them too: on the lake, in the field, on the course, or on the back porch with the kids running around.

The shirts started as a few designs for family and friends, and people kept asking where to get them. So we opened the shop. It's online only, based in Knoxville, TN.

Decoys and a tailgate before sunrise

What's on the shirts

The mallard has been on our Highland Proper sign since day one. The rest of the line comes from places and seasons we love around here: duck blinds and deer stands, the river and the lake, the first tee, fence lines and game-day Saturdays.

Little River in the Smokies foothills

How it's made

Good cotton, art we're proud of, and stuff you'll actually want to wear. Every piece is designed here in East Tennessee, then printed (or embroidered, for the hats) to order by our print partners and shipped straight to you. That way we're not sitting on boxes of shirts, and we can keep adding new designs.

Wearing the Highland Proper hoodie on a cabin porch in the fall

Say hello

Questions, ideas for a design, or a place you think we should put on a shirt? Use the contact page and a real person will write back. Curious about the building side? Visit highlandproper.com.

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